Client — Simple Energy

Crafting the
Voice of an EV

Role Sole Sound Designer
Scope UX Sound Design · EV Audio · Audio Creative Direction
Deliverables 25+ Sound Cues · 10+ Campaign Films
0
UX sound cues — Gen 2 EV
0
Campaign films — audio post
34K+
Views — KBFC × Simple Energy
Sole
Sound designer on the project
Overview

Building a sonic identity from the ground up.

As the sole sound designer at Simple Energy, I was responsible for the complete audio system for the Gen-2 vehicle — from initial concept to final delivery. Every interaction and functional sound the rider would encounter, designed and delivered end-to-end.

My guiding philosophy was simple: sounds should be minimal, clean, and purposeful — soft and non-intrusive, with character only where needed, while ensuring every cue conveyed its purpose clearly.

A major challenge was the vehicle's tiny mono speaker, which could not reproduce frequencies below 400–500 Hz. This required careful tuning across every cue — especially for functional sounds like Reverse Mode and system notifications.

Challenge
Mono speaker hardware limited to 400–500 Hz. Every cue required careful tuning to remain clear, purposeful, and undistorted.
Approach
Minimal. Clean. Purposeful. Audio that adds value without distraction. Silence used as intentionally as sound.
Legacy
The sound library was built with scalability in mind — several cues have since been adapted across future Simple Energy vehicle lines.

Sound
System

A selection of UX Sound Cues · 25+ Total
Brand Sounds
Power On
Motor On
Hero Sounds
Drive Mode — Reverse
Ping My Scooter
Alerts & Notifications
Geo-Fence Breach
Tamper Alert
Low Tyre Pressure
General Notification
Primary Sounds
Charger Attach
Charger Detach
Secondary Sounds
Indicator / Turn Signal
Bluetooth Pairing
Drive Mode Transitions
Eco Mode
Sonic Mode
Design Philosophy
01
Hardware-First Design
Every cue was tuned for the vehicle's tiny mono speaker with a 400–500 Hz floor. Real constraints drove real craft — not ideal studio conditions.
02
Scalable Identity
The Gen-2 sound library was built to grow. Several cues have already been adapted for future vehicle lines, forming the sonic DNA of the brand.

Campaign
Films

Audio Post-Production · 10 Films
01
BFC × Simple Energy
Full soundscape for Simple Energy's Bengaluru FC partnership film. Composition, SFX, and final mix — built around matchday energy, fans, and football culture.
CompositionSFXMix
BFC × Simple Energy
▶
02
KBFC × Simple Energy
Complete audio for Simple Energy's Kerala Blasters FC film. Football culture meets electric mobility through sound design and original music. 34K+ views.
CompositionSFX34K Views
KBFC × Simple Energy
▶
03
FC Goa × Simple Energy
Audio for Simple Energy's FC Goa sports partnership film. Designed sound capturing street football energy — beaches, open fields, crowds.
SFXMusicMix
FC Goa × Simple Energy
▶
04
Invoke Your Ultra — Vehicle Launch
Complete audio post-production for Simple Energy's Ultra performance launch film. Theyyam-inspired soundscape blended with SFX, original music, and mastering.
Launch FilmCompositionTheyyam
Invoke Your Ultra
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05
Simple Energy Untamed — Gen 2 Launch
End-to-end sound design, music, mixing, and mastering for the Gen 2 vehicle launch film and live event. From ambient transitions to immersive event audio.
Event AudioFilmGen 2
Untamed Gen 2 Launch
▶
06
Onam Festival Film
Original Onam music with traditional Kerala elements — chenda, mridangam. SFX, Foley, ambient layers and final mix for a vibrant festive experience.
ChendaMridangamFoley
Onam Festival Film
▶
07
Untamed Monsoon — Off-Road Adventure
Multi-layered soundscape with gravel crunches, engine growls, wind ambience. Original Maharashtra folk music for the ending. Mixed and mastered for authenticity.
Folk MusicFoleySFX
Untamed Monsoon
▶
08
Unexplored Stories — Dhondenling, Karnataka
Full audio design for a video shot in the Tibetan settlement of Dhondenling. Ambient sound matched to peaceful visuals, original score carrying the narrative's emotional tone.
AmbientScoreDocumentary
Unexplored Stories
▶
09
Baker Rush — Lifestyle Ad
Fast-paced lifestyle ad for the Simple One. Rhythm-driven music track with sound effects that highlight everyday rush moments. Urgency through sound.
AdCompositionSFX
Baker Rush
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10
Simple One — Off-Road Adventure
Full audio experience for an off-road adventure — gravel crunches, engine notes, wind ambiance. Original soundtrack building energy, balanced with the visuals. Immersive and clean.
SFXFoleyScore
Simple One Off-Road
▶
Next Project
River Mobility →
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